Accelerates learning and will shift your mindset
This short video was created in order to explain to corporate managers and future entrepreneurs what effectuation is. Moreover, it explains what these corporate managers and future entrepreneurs can learn from expert entrepreneurs. In a nutshell, Effectuation offers control under uncertainty.
Effectuation related movies
Erasmus Centre for Entrepreneurship
The Erasmus Centre for Entrepreneurship (ECE) embodies Erasmus University’s focus on entrepreneurship, maintaining the university founders’ century-old ambition. The ECE is where the many facets of entrepreneurship find a home, bringing business and academia together. In our three main focus areas you can learn new skills (Education), acquire new knowledge (Research) and apply the skills and knowledge (Services).
We have worked with Eddy Obeng for years. In this clip, Eddy explains the importance of applying Corporate Effectuation. Simply, Corporate Effectuation is the number one solution to coping and thriving in, what Eddy terms, “the new world”.
The first step in assessing available means in the ‘Bird in Hand’ principle is done by asking yourself the question: Who am I?
The answer describes your passions and believes. And we should spend much more time with this assessment than we usually do. It strengthens the ties in the crazy quilt and it provides energy and inspiration that can be harnessed to guide your imagined ends!
The Wall Street Journal
Richard Branson is a great example of an effectuator. Not surprisingly, he is an expert entrepreneurs. We prefer to call him Richard Branding, as he is absolutely a master in branding and marketing a venture. In this clip/interview, he describes how he applied the crazy quilt principle, which he probably did unconsciously.
In this video, Susan Cain demonstrates that professionals who are perceived as nerdy introverts can unleash their potential and impact on the world if they start acting as their personal bird in hand and begin to ask: Who am I?
Effectuators start from their personal identity, values and beliefs.